Product Marketer - Publishing Industry

Job Title: Product Marketer

Location: Chennai (Hybrid)

Job Summary:

We are seeking a strategic and dynamic Product Marketer to join our team and take a lead role in marketing our comprehensive publishing technology ecosystem. As a key member of the marketing team, you will be responsible for developing and executing marketing strategies to promote our integrated suite of technology solutions tailored for the publishing industry. The ideal candidate will have a deep understanding of the publishing technology landscape and a proven track record of successfully marketing complex technology ecosystems.

Responsibilities:

Ecosystem Positioning:

- Develop a deep understanding of our publishing technology ecosystem and its components.

- Create a compelling narrative and positioning for the integrated ecosystem, emphasizing the value it brings to publishers and content creators.

Market Research:

- Conduct market research to identify industry trends, customer needs, and competitive landscape related to publishing technology ecosystems.

- Utilize insights to refine and enhance our ecosystem positioning.

Content Strategy:

- Develop a comprehensive content strategy that effectively communicates the benefits and capabilities of our publishing technology ecosystem.

- Create and manage a content calendar, including blog posts, whitepapers, webinars, and other collateral.

Sales Enablement:

- Collaborate with sales teams to develop tools, training, and resources that enable them to effectively communicate the value proposition of our ecosystem to clients.

- Provide ongoing support to ensure sales alignment with marketing messaging.

Go-to-Market Strategy:

- Develop and execute go-to-market plans for the ecosystem and its individual components.

- Coordinate with cross-functional teams to ensure a cohesive and integrated approach to product launches and marketing campaigns.

Customer Advocacy:

- Cultivate relationships with key customers to gather insights and success stories related to their use of the publishing technology ecosystem.

- Leverage customer testimonials and case studies to build credibility and trust in the market.

Collaboration with Partners:

- Work closely with technology partners, integrators, and third-party developers to amplify the reach and capabilities of our publishing technology ecosystem.

- Collaborate on joint marketing initiatives and co-branded campaigns.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- 10 to 15 years of proven experience in product marketing, specifically with technology ecosystems.

- In-depth knowledge of the publishing industry and related technology solutions.

- Strong analytical and research skills to identify market trends and opportunities.

- Excellent written and verbal communication skills.

- Ability to distil complex technical information into clear and compelling messaging.

- Proven ability to work collaboratively in cross-functional teams.

- Experience with demand generation and digital marketing strategies.