Product Marketer - IT

What You'll Do:

- Develop and maintain differentiated positioning and messaging for Liven's products and solutions.

- Create and provide collateral, digital content, sales tools, presentations, and more, expressing business and technical benefits for buyers.

- Produce high-quality content for marketing campaigns, customer retention, and sales efforts.

- Assist in developing effective pricing and packaging strategies.

- Research current clients to identify and implement strategies to improve the sales funnel.

- Manage the go-to-market (GTM) process for new products and features.

- Leverage competitive research to assist with digital marketing strategies, including SEO, paid search, and owned media.

- Assist the Head of B2B Marketing in developing digital marketing campaigns and nurture journeys.

Qualifications:

- 6+ years of experience in a B2B product marketing role, preferably in a SaaS-based business.

- Excellent English skills with the ability to create and produce sales toolkits and key marketing messaging.

- Ability to articulate problems and develop effective solutions.

- Strong understanding of customers, market, and product from a remote perspective.

- Demonstrated discipline in communicating work and task management.

- Proven expertise in product marketing tactics and strategy, with a successful track record of product launches.

- Strong knowledge of evolving marketing trends and emerging techniques.

- Experience in engaging with customers and partners to gather insights and drive marketing strategies.

- Working knowledge of web analytics tools to measure and analyze campaign performance.

- Proficient in ROI tracking, comfortable working with numbers to report on key metrics.

- Excellent interpersonal and communication skills, both verbal and written.