Product Marketer - IT

About Avo Automation:

Avo Automation is a SaaS business focused on automation of the software delivery process. Our Platform is recognized as leader by market leading analyst like Gartner and G2. We are a young and fast-moving business that looks for hungry and driven people to join our team. We offer a holistic, enterprise-grade platform that unifies test automation and test data management. Avo Automation works with clients across the globe. Our mission is to help businesses assure digital perfection. We are backed by SLK Group, a leading technology provider, with offices in USA, Europe and India.

The automation testing market is growing at 18% annually is already valued at over USD 20 Billion, that's just the product industry. Testing services market is over USD 200 Billion. Testing takes 20-30 % of entire software delivery effort. To put in another way let's assume an application you use every day, took 1 year to build testing alone took 3 month of entire build time.

Avo Automation counts marquee organizations like Sony, Mizuho, CNA, Emerson, Voya etc. as our major clients.

We bring a set of amazing products to the table:

- Avo Assure- A Test Automation platform that supports over 100 technologies.

- Avo iTDM(Intelligent Test Data Management)-A market leading data masking and synthetic data generation engine to expedite testing further.

Top Analysts Recommend Avo

Top analysts and peer reviewers like Gartner and G2 recognize Avo as a representative vendor for test automation. The latest G2 Enterprise Grid Report for Test Automation ranks Avo as a 'Leader' in this space. With a growing market presence and higher customer satisfaction score, we are delighted to be modernizing how organizations test applications.

https://avoautomation.ai/

Responsibilities:

- Develop product messaging that differentiates new products and services from others in the market

- Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research

- Communicate the value of new products and services to the sales and marketing team

- Assist sales on calls when appropriate to provide deeper dives into the product

- Speak and present both internally and externally to promote the story of our product

- Develop and implement promotional activities such as promotions and product launches

- Use market research data to determine product pricing

- Create product content such as case studies, videos, website copy and blog posts

- Gain insight into customer use of current products, untapped opportunities and buyer personas

- Measure and optimize the buyer journey as it relates to product feature adoption and usage

- Manage marketing budget and approval processes

Requirements:

- BA / BS (MBA Preferred) with 3-5 years prior experience in a similar position

- Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing

- Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail