Product Marketer - FinTech

Roles & Responsibilities

- Design marketing plan for acquisition & retention of merchants on our product & services.

- Lead/ funnel management for acquisition & retention of merchants on our product & services. - Identify the product/ services to Eko's portfolio for merchants/ customers to gain competitive advantage.

- Focus on understanding the market and market needs, but with an emphasis on understanding the buyer of the company's products and services

- Utilize knowledge of the market, product, product strategy, and competition to enable product growth

- Craft strategies for marketing including digital, advertising, creative, communication, competitive differentiation etc. -

Design branding, positioning, pricing, go-to-market strategy - Understanding conversion rate optimization principles and hacks and being able to apply the hacks to any revenue lines.

- Monitor competition (acquisitions, pricing changes and new products and features) - Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Analyze consumer behavior and determine customer personas - Identify opportunities to reach new market segments and expand market share.

- Manage the P&L and ensure revenues as well as cost budgets are aligned with overall business strategies.

Education qualifications, skills & experience

Education qualifications: MBA/PGDM from IIM A, B, C or any Tier-1 BSchool

Skills: Strong business acumen, Strong leadership skills, Outstanding interpersonal, negotiation skills, excellent problem solving and analytical skills.

Methodologies: OKR, Agile

Tools: Jira, CRM, Power BI

Communication: Exceptional communication and presentation skills

- 5+ years of Product Marketing experience preferably from fintech domain - Should have preferably worked in P&L and revenue ownership role

- Experience of working in diverse markets and successful track record of product and brand marketing, network development & profit targets

- Experience of running successful marketing campaigns - Our ideal candidates should be

- Having a strategic mind-set with a zeal for quick execution and scale up

- Data-driven and kind of a data-geek.

- Is social and has good understanding users- behavior.

- Performance and results-oriented

- Curious and creative

- Relentless in pursuit of growth