Posted By
Posted in
Sales & Marketing
Job Code
1240439
Product Manager - Wood Finishes Category - Paint Industry
Role : Category Manager - Wood Finish ( NPD )
Key Deliverables :
- Management of current product range for optimal SKU and brand efficiency, including SKU rationalization and product life cycle management.
- Manage the innovation pipeline for the portfolios to deliver product innovation aligned with the brand strategy and consumer insights.
- Project management of innovation with cross functional teams
- Development and management of current and new product packaging with regulatory, supply chain and agencies
- Lead and manage product planning and strategy development, execution, control, analysis and evaluation of all activities associated with the portfolio.
- Develop marketing and strategic plans and budgets in conjunction with the Marketing team (including innovation, communications, advertising and other activities).
- Identifying trends and insights which can lead to new initiatives and growth.
- Review and analyse research and shopper data to drive opportunity identification, deliver key strategic insight projects, develop and manage in-store and on shelf strategies at the retail level.
- Collaborating with Sales to set promotional initiatives in-market.
- Prepare brand performance and review presentations on a regular basis as required
Candidate Profile :
- MBA from Premium B School preferred
- 6-9 years post-MBA experience in sales and marketing
- Prior experience of brand / Product management is mandatory
- From Paint / Adhesive / Sealant Industry.
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Posted By
Posted in
Sales & Marketing
Job Code
1240439
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