Posted By
Posted in
Sales & Marketing
Job Code
1131098
Product Manager - Trade and Forex
- Understanding and identification of opportunities in market segments and develop new products for identified segments/concepts in line with needs
- Periodic evaluation and benchmarking against competition offering and propose recommendations/action to improve in existing product offering to suit customer needs
- Product Development Initiatives basis competition / product benchmarking
- Developing front end (business enabling) product collaterals and customer communication in consultation with Marketing
- Periodic study of all Product variants/Sourcing Trends in terms of transactional behavior, value build up & qualitative parameters to take necessary action accordingly
- Customization - Account Level / Catchment level (Evaluation of proposals / Managing Approvals / Regular monitoring of customized offering in terms of value build up)
- Standardization of all bank initiated customer communications related to account opening, kit delivery, changes in customer details with the bank
- Periodical Content review on services / tariffs / documentation/ Terms and conditions / bank's policies for customers etc. on the Web / kit / indenting systems
- Ownership of all Direct Banking Channel products (from CA Product perspective) - periodic review of current capabilities / competition benchmarking of services & efforts in enhancing capabilities
- Identifying System development / up gradation opportunities to enhance product & customer experience
- Content ownership in Training / capability building in Current accounts for front-line channels
- Provide necessary MIS / Management update.
- Regularly liaise with internal and external relevant stakeholders
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Posted By
Posted in
Sales & Marketing
Job Code
1131098