Product Manager - Skincare Category - FMCG

Our client is a consumer multinational looking to hire a Product Manager for their Skincare category for the MENA region to be based in Dubai, UAE.

- You'll prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.

- To perform Market research and analysis.

Responsibilities:

Target Achievement:

- To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

Agency Management:

- To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

Market Research:

- To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

Marketing Analysis:

- To do both primary and secondary sales analysis.

- To do Competition / consumer, Media and Profitability tracking.

- Development of Marketing and Brand Strategy.

- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

- Development of marketing mix elements.

- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include: Communication Strategy (including advertising).

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives).

- Media Planning.

- Packaging.

- Pricing Decisions.

- Product Development.

Qualifications:

- Must have 3+ years of strong brand/product management experience in the skincare category in the FMCG industry.

- Must have MBA-marketing education background from a reputed institute.