Product Manager/Senior Product Manager - Retention - Digital Product Line

Product Manager/Senior Product Manager - Retention Only

- Defining requirements for digital product inline with business goals w.r.t. customer retention, improving cohorts and customer lifetime value.

- Prepare, maintain, and evangelize the product & features roadmap for short and long-term releases, based on business opportunities and market research.

- Work with cross-functional product teams to accomplish product objectives, overseeing timelines and meeting deadlines for product releases.

- Lead customer interactions, interviews, and surveys to generate deeper insights into our audience and the market.

- Responsible for product launch and release plans. Coordinates internal and external product launches working with Marketing Support and Training teams.

- Collaborate with technology to create strategies by which technology will be developed or adapted to meet business needs and leverage opportunities. (e.g., Buy/Build decisions)

- Monitor and analyze new technologies and inform the team of their potential applications to our business. Conduct and lead forward looking research studies.

- Create and maintain profit and loss documentation for products and services.

- Act as liaison between Marketing, Technology, and Customer Experience teams to support product positioning and customer demand as part of new product development.