Posted By
Posted in
Sales & Marketing
Job Code
1317670
Position: Product Manager - Rice
Location: Coimbatore, Tamil Nadu
Industry: Seeds company
Experience: Min. 10 - 15 years in marketing or Product management of Rice
Position Overview :
We are seeking an experienced and enthusiastic Product Manager to lead our rice division within our seeds company. The Product Manager for Rice will play a pivotal role in driving the success of our rice product line, from product development and market introduction to sales and customer support. The ideal candidate will have a deep understanding of the rice industry, strong analytical skills, and the ability to develop and execute strategies that align with our company's growth objectives.
Key Responsibilities :
Product Strategy and Development:
- Develop a comprehensive product strategy and roadmap for our rice product line, considering market trends, customer needs, and business goals.
- Collaborate with cross-functional teams including R&D, sales, marketing, and production to drive the development of new rice varieties and traits.
Market Analysis:
- Conduct thorough market research to identify customer preferences, competitive landscape, and emerging trends in the rice industry.
- Use market insights to refine product positioning and differentiate our rice offerings.
Product Launch and Marketing:
- Plan and execute successful product launches, including creating marketing collateral, promotional campaigns, and sales training materials.
- Work closely with the marketing team to ensure effective communication of product benefits to customers.
Sales and Revenue Generation:
- Collaborate with the sales team to set sales targets, pricing strategies, and distribution plans for the rice product line.
- Monitor sales performance and take proactive measures to achieve revenue goals.
Customer Relationship Management:
- Engage with key customers, dealers, and distributors to gather feedback and insights on product performance and market demands.
- Address customer inquiries and concerns in a timely and professional manner.
Product Performance Analysis:
- Continuously monitor the performance of rice products in the market, tracking sales, customer feedback, and market share.
- Analyze data to identify areas for improvement and make informed decisions to enhance product offerings.
Regulatory Compliance:
- Stay informed about relevant regulations, certifications, and quality standards in the rice industry.
- Ensure all products meet regulatory requirements and maintain necessary documentation.
Team Collaboration :
- Collaborate with internal teams to align product strategies with broader company goals and objectives.
- Provide training and support to sales and marketing teams to enhance their understanding of rice products.
Qualifications and Requirements :
- Bachelor's or Master's degree in Agriculture, Agronomy, Plant Breeding, or a related field.
- Proven experience as a. Sales or Marketing or Product Manager, preferably in the agricultural or seeds industry, with a focus on rice.
- In-depth knowledge of rice varieties, agronomic practices, and market dynamics.
- Strong analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and priorities simultaneously.
- Proficiency in market research and data analysis.
- Familiarity with regulatory and quality standards in the agriculture industry.
- Willingness to travel as required to interact with customers and attend industry events.
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Posted By
Posted in
Sales & Marketing
Job Code
1317670