Posted By
Posted in
Sales & Marketing
Job Code
279498
Product Manager - Retail Products
Company : Bank
Job Title : Product Manager - Retail Products
Department : International Retail
Reporting To : Senior Product Manager - Retail Banking
Location : Mumbai
Job Purpose : Responsible for Managing Retail Products
Area of Responsibility :
Product Management :
- Design, enhance and manage retail products to support the Bank's strategy along with ensuring competitive suitability of the products in the market
- Acquire new customer relationships for the products through various initiatives including multi channel marketing
- To manage and optimise expenses including marketing to drive the P&L growth
- Carry out product reviews and adequately document changes/improvements
- Design, review and enhance policies to support the business strategies
- Facilitate competitor, market and customer intelligence to management
- Manage regulatory & reputation risk by adhering to codes of conduct
- Facilitate multiple end to end integrated MIS reports for better understanding of the business
- Deliver good customer experience by ensuring continuous process improvements, adequate training and knowledge level at customer facing channels.
- Design and update marketing collaterals like emails, terms and conditions, website content, etc.
- Work with internal functional departments, business and technology for effective & smooth implementation of product/process development and improvement initiatives
- Manage external stakeholders including third party suppliers/vendors to achieve delivery of service improvement initiatives via operational SLA's and appropriate management of risks
Enhancing Customer Value :
- Enhance new and existing customer relationships through activation, upgrade and retention.
- Improve customer experience across channels through out the customer life cycle
- Run business campaigns through various channels to meet the within required budget, timescale and quality
- Build processes for effective launch of campaigns and tracking its efficacy
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Posted By
Posted in
Sales & Marketing
Job Code
279498