Product Manager - Retail/MSME/Machine Equipment Loan - NBFC - CA

About the company: As a leading player among India's NBFCs, the Employer's business model is diversified across offerings, sectors, products, geographies, and borrower segments.

Its proprietary integrated technology system and its risk management framework enable it to offer a diversified product suite, efficiently at scale.

The Employer has cumulatively raised over INR One Trillion in funds for its clients since the inception of its platform in 2009. Employer's exposure is spread across 657 districts in 28 states and 7 Union Territories in India, as on March 31, 2022.

Roles and Responsibilities :

- Develop and execute a comprehensive product strategy in alignment with the company's business objectives and market requirements.

- Conduct market research, competitor analysis, and customer insights to identify emerging trends, customer needs, and potential product opportunities.

- Collaborate with cross-functional teams, including Sales, Marketing, Operations, and Technology, to define product requirements, features, and pricing strategies.

- Drive the end-to-end product development lifecycle, including ideation, concept development, market analysis, product design, and launch.

- Conduct feasibility studies and business case assessments to evaluate the viability and profitability of new product initiatives.

- Monitor product performance, track key metrics, and conduct regular reviews to identify areas for improvement and implement appropriate strategies.

- Stay updated on regulatory and compliance requirements applicable to the financial services industry, ensuring products adhere to legal and regulatory frameworks.

- Provide training and support to the Sales team, equipping them with the necessary product knowledge and assisting in driving effective product positioning and sales strategies.

- Collaborate with Marketing to develop and execute product-specific marketing plans, campaigns, and promotional activities to enhance product visibility and drive customer acquisition.

- Foster strong relationships with key stakeholders, including clients, partners, and industry experts, to gain insights, gather feedback, and enhance product offerings.