Posted By
Posted in
Sales & Marketing
Job Code
799766
Industry - Consumer Durable
Category - Sales & Marketing
Job Type - Permanent
Job Description - Product Manager for a stationery company
Client Details
Our client is one of the leading Indian companies in the Stationery sector known for their leading brands and robust strategies towards exports of their products. They have been present in the international markets since the last 30 years and have their footprint in across 130 countries. They are looking for a Product Manager who can contribute to the development of new products and their launches and take care of activities around planning, pricing and strategic analysis of the same.
Description
The chosen candidate would report to the General Manager - Marketing and be responsible for the following:
- Planning new product launches and steps towards execution
- Making concept notes, launch calendars, price grids for the portfolio
- Planning MRP/LP of new products vis-a-vis competition in the market after thorough research and understanding of the competition
- To research on and study product trends internationally and ways to innovate to deliver the best
- Preparing product forecasts, maintaining inventories and liaising with the production teams, both, nationally and internationally
- To build on and develop packaging designs in line with the product story and develop merchandising tools towards the same
- Planning the ATL and BTL budgets, handling trade schemes
- Managing agencies - creative, media and social for brand promotions
- Analysing business health and develop analytics for the same on a monthly basis
Profile
- The successful applicant should have at least 5 years of extensive experience in brand and product management, should be able to manage budgets, team and targets.
- The applicant should also have a working understanding of brand development, strategy and a basic understanding of analytics.
- He/she should be able to build strategies and envision newer venues for building business.
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Posted By
Posted in
Sales & Marketing
Job Code
799766