Product Manager - Positioning Strategies

- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

- Create buy-in for the product vision both internally and with key external partners

- Develop product pricing and positioning strategies

- Translate product strategy into detailed requirements and prototypes

- Scope and prioritize activities based on business and customer impact

- Work closely with engineering teams to deliver with quick time-to-market and optimal resources

- Drive product launches including working with public relations team, executives, and other product management team members

- Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

- Act as a product evangelist to build awareness and understanding

- Represent the company by visiting customers to solicit feedback on company products and services