Product Manager
We are looking in for a Product Manager from FMCG/ CD organisation for a leading Paint Organisation .We are looking in for an individual with 2 - 5 years of relevant experience in branding, product positioning market penetration .The package would be best in the industry .
- Defining Branding, Product positioning, & Penetration strategies for the key refinish Product
- Ensure correct positioning brand to becomes the quality and price leader in the respective market
- Develop & execute the marketing calendar including market strategy, incentive promotions, projected market penetration, and budget estimates in line with the Product plans
- Incorporate sales , advertising and promotional efforts required to meet current and projected market objectives
- Create marketing support for the sales team in terms of product collaterals, placement scheme, product training, product communications etc
- Handling all aspects of new product launch starting from idea generation to post launch review stage and aggressive BTL activities for product promotion.
- Benchmarking of products against competitors and carrying out product pricing and profitability analysis
- Ensuring and delivering desired Gross margin for all the products and reviewing the prices viz a viz RM (raw material cost) and other taxes.
- Works closely with Finance, Operations, Sales and Technical departments to coordinate activities and ensure all company goals are met.
- Handling complaints and according taking correction actions for the improvement in the product
- Effective utilizing and managing the annual A&P budget.
- Timely auditing the liveries as per the legal, statutory and technical compliance.
In case interested please drop in you CV at rekha@ecatapult.net
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