Job Profile
- To ensure overall business direction through identification of key strategic segments for tapping profitable & quality business opportunities & launching new initiatives / products for SME- s
- To ensure business development with a view to tap good quality revenue opportunities through various products and partner tie-ups
- To engage with Manufacturing / Vendor partners for tie-up's / MoU's for Equipment Business (Plant & Machinery & Medical Equipment).
- To work jointly with Manufacturing / Vendor partners in formulating / developing special promotion schemes for equipment business growth
- To work on Budgets and Business Plans for SME products.
- To ensure product development, business development and market & competitor intelligence.
- To help develop systems & processes for efficient transaction processing & information capturing through interaction with product partners, credit approvers, marketing unit and other value centres units.
- To work closely with credit to launch programmes with the objective to extend offering to new segments/ products.
- To develop product kits for new products and also ensure, on an ongoing basis, that the pre-sanction / post-disbursal documentation remains standard and effective whilst adhering to internal norms.
- To help formulate the entire Marketing strategy, develop Branding and marketing collaterals jointly with marketing team for SME business.
- To help effectively cross-sell on other products in the SME portfolio.
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