Product Manager - Medical Devices

Industry : Healthcare / Medical / Hospital

Category : Sales & Marketing

Job Description : On the basis of deep understanding of customer experience, identify and fill product gaps and generate new ideas that lead to growth in market share, improve customer experience and product penetration; 4P's/4C's

Client Details :

Our client is a global leader in Medical devices industry.

Description :

1. Product Lifecycle Management :

- On the basis of deep understanding of customer experience, identify and fill product gaps and generate new ideas that lead to growth in market share, improve customer experience and product penetration; 4P's/4C's

- Evaluate promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed

- Develop product pricing and positioning strategies; translate product strategy into detailed requirements and prototypes. Scope and prioritize activities based on business and customer impact

- Create buy-in for the product vision both internally and with key external partners

- Drive product launches including working with market research team, executives, and other product management team members

- Consistently monitoring and augmenting sales force to maximize portfolio revenue; improving profitability with efficient optimization of marketing spend

- Monitoring and providing recommendations for optimizing demand and supply for assigned portfolio

- Market Development Initiatives: Driving good dialysis practices by implementing education and training initiatives for internal and external stakeholders

- Actively partnering in developing product education materials and presentations with medical and clinical teams

- Periodically organizing and leading education and training programs for key stakeholders

- Drive and spearhead the customer education and awareness programs Pan India. Monitoring, coordinating and managing compliance requirements of such programs.

2. Digital Marketing Management :

- Develop electronic media strategy for assigned portfolio and drive execution

- Recommend and implement relevant social media campaigns

3. Brand Promotion :

- Create marketing and promotional materials, both print and electronic.

- Developing literature and other forms of communication.

- Work with agencies for timely and useable promotional tools developments and submissions

4. Event Support :

- Planning event budget for assigned portfolio and optimizing expenses as per the budget

- Collaborating with product management team members in organizing events/conferences as per the plan

Profile :

- 5-8 years of experience in product management function, working in healthcare sector product management would be preferable

Job Offer :

An opportunity to work with an industry leading MNC.

For a confidential discussion about this role please contact Utkarsh Gupta on +91 124 452 5469.

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