Product Manager - Marketing - Healthcare

Product Manager - Global Healthcare

The Product Manager, Marketing is responsible for strategizing and executing comprehensive marketing plans, managing portfolios, conducting market research, launching new products, tracking business performance, and implementing multi-channel marketing initiatives for a leading Global Medical Device Company. This role operates within a dynamic environment, collaborating closely with cross-functional teams to drive significant business impact. From planning to implementation, the Product Manager will be hands-on in their approach. This position reports directly to the Marketing Director for India.

Key Responsibilities:

- Collaborate closely with key stakeholders and external agencies to develop integrated marketing plans encompassing both practice and professional marketing components.

- Provide high-quality product and professional education to local market and distributor sales teams, ensuring superior sales capabilities.

- Ensure availability of relevant sales support materials to maximize effectiveness of sales activities in respective markets.

- Manage advertising and promotional spending within budget constraints while optimizing return on investment.

- Cultivate and manage Key Opinion Leaders (KOLs) and advocates, oversee clinical events, and elevate brand visibility within the medical device community.

- Lead market intelligence efforts including analysis of market dynamics, customer insights, competitor information, and market share to inform strategic decisions.

- Plan and execute promotional activities, monitoring and reporting on their business impact.

- Ensure all marketing content and promotions receive necessary regulatory approvals and manage translation agencies effectively.

- Collaborate with and inspire a high-performance team to achieve collective goals.

Required Qualifications:

- Bachelor's degree required; a background in medical or healthcare fields is preferred, MBA is a plus.

- More than 7-10 years of progressive experience in product management and/or strategic marketing within the healthcare industry, ideally in medical devices.

- Strong understanding of consumer behavior and marketing in digital platforms (e.g., social media, e-commerce, analytics).

- Proficiency in tools such as Salesforce, Excel, and PowerPoint.

- Experience working in global organizations, navigating regional dynamics, and thriving in fast-paced business environments.

- Proven ability to collaborate effectively in matrixed environments and across cross-functional teams.

- Demonstrated success in cultivating strategic agency partnerships to enhance brand health and drive business growth.

- Sound financial acumen and ability to make data-driven business decisions.

- Track record in project management, preferably at a regional level.

- Excellent verbal and written communication skills; proficiency in English is essential.

- Willingness to travel up to 20% of the time