Posted By
Posted in
Sales & Marketing
Job Code
615307
Purpose of the Job :
Development of the Product by utilizing the various business/risk and cost levers, which can make the Product offering customer friendly, competitive and profitable. To drive this the product manager should have benchmarked with the competition, align with the sales and risk teams internally to understand the trends and bring into focus the customer touch points all the while test driving this through channels and equipping front end resources to deliver. Feedback received is utilized for better product positioning, enhancing the customer experience and making key policy changes which can ensure better revenue to the Organisation, front end team earn more incentives and the business partners find this a profitable venture, with at no time ignoring the regulatory aspects.
Describe the KPIs against each perspective :
Perspective Key Performance Indicators
a. Business and Financial Management - P & L for the product
- Cost Management - Tracking cost lines - Salary, Incentives, LOC, cost for loan onboarding
- Product Profitability across segments
- Portfolio Management along with Risk team to identify areas of stress and take preventive and corrective action.
- Strategic Tie-Ups
- Designing and Implementing Payout Structure to Channels and tracking effectiveness.
- Product Pricing.
b. Customer Focus - Developing Customer Touch Points
- Customer Attrition and Retention Management
- Service Strategy which can enhance customer experience and Portfolio Profitability.
- Benchmarking Product to Competition, enabling timely offers.
- Database Management for X Sell and Up sell
- Channels for customer communication.
- Benchmarking key ratios - C/I, ROTA, ROE, Revenue/ANR
c. People/Team - Periodically check on the quality of manpower being recruited.
- Periodically develop programs which can build sourcing capability of sales team
- Co-ordinate and maintain interpersonal relationship with various departments to enhance functioning.
- Suggest various forms of target setting which can enhance productivity.
- Process/Quality Improvement - Identifying business process gaps and undertake continuous improvements.
- Comprehend and comply with the regulatory framework.
- Plug outages due to process gaps.
- Facilitate Technology and Digital Initiatives/Development
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Posted By
Posted in
Sales & Marketing
Job Code
615307