- Define and manage the product roadmap spanning across desktop, mobile and tablet platforms. Release plan for focus areas and manage expectations with all relevant stakeholders, including the senior leadership team
- Proactively identify gaps in the current internal technology platform and lead the effort to develop solutions that drive business value
- Understand the need of consumer and launch the new omnichannel platform for ordering and loyalty
- Conduct user & site search analysis and usability studies to understand how customers are interacting with the product and develop enhancements based on the results/ analysis
- Work with Marketing, UX, Analytics, IT, Data Scientists and Merchandising team to improvise the functionalities on the website
- Collaborate with User Experience team on wireframes and UI designs that support the product requirements.
- Responsible for funnel conversion for the product (and features) and ensure that instrumentation has been adequately implemented
- Analyze product performance and customer feedback post-launch, and respond quickly to diagnose and correct problems
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