Product Manager - Internet/Online/eCommerce

Product Manager

- Responsible for conception, pilot & launch of new stealth brands.

- The brands satisfying key success factors across customer adoption, profitability and operational viability were rolled out nationally

- Created and managed 2 new stealth brands, with best-in-class performance metrics.

- Ensured success by gathering customer insights though a primary survey rolled out to identified target segment

- Reduced COGS by 30pp for health brand through packaging, menu and pricing optimization.

- Created a framework for identifying issue dishes, worked with culinary operations and supply chain to replace high cost items and ingredients

- Reduced Out of stock to from 20% to 5% for the brands by setting up a multi functional process.

- Identified the causes, replaced out of season ingredients, set up a process of fulfillment and emergency local sourcing at the kitchen

- Created FY'20 launch & scale up plan for 3 private brands across 100+ kitchens. Identified key geographies for each brand based on consumer segments, estimated the potential gap vs AOP