Product Manager - Internet/Online

- Determines customers needs and desires by specifying the research needed to obtain market information.

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas and/or product or packaging changes.

- Assesses market competition by comparing the company's product to competitors' products.

- Provides source data for product line communications by defining product marketing communication objectives.

- Obtains product market share by working with sales director to develop product sales strategies.

- Assesses product market data by calling on customers with field salespeople and evaluating sales call results.

- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.

- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.