Product Manager - Insulin/Diabetes - Domestic Market

Our client, is a leading healthcare organization employing over 5500 people and clocking revenues of 3500Crs. Business spans across regulated markets like US, Europe and developing markets of Africa and Asia. Its a market leaders in Cardiovascular and Diabetes segments.

Job Objective - Develop value and drive market performance of own product/s by ideating market-relevant strategies and ensuring effective on-ground implementation by enabling the sales force and developing of high-quality marketing inputs/tools

MAJOR KRA:

Develop and maintain a rich reserve of market intelligence and competitor knowledge for formulation of marketing strategies:

- Study market trends and analyse agency reports.

- Collate feedback from sales teams and generate insights.

- Meet KoLs in order to keep abreast of market changes and competitor strategies

- Conduct own research to analyse value chain.

- Provide market data to help in estimation of annual market share forecasts.

- Participate in annual budgeting exercise by providing activity/item-wise estimates of annual spends.

- Prepare annual brand plan for own brand/s. Create STP for brand/s as per market realities and own expertise

- Plan in-clinic and out-clinic activities for brand/s across short and long term

- Ideate marketing deliverables (Brand communication, advertisements, promotions, brand reminders, etc.) and ensure they are designed and executed as per plan

- Prepare calendar and content for CMEs, awareness programs, courses, conferences, etc.

- Communicate the brand plan and execution strategy to the sales force. Provide training where needed

- Design and implement incentive plan and motivational drives for sales force

- Continuously monitor brand activity and on-ground execution to ensure and report adherence to brand plan (calendar and budget)

- Recommend product pricing based on market research and competitor analysis

- Campaign execution and timely feedback by coordinating with regional/district Heads.

- Handle customer queries and complaints (routed via sales). Work with CQA to resolve issues (basis expertise).

Incumbent Profile: B.Pharma + MBA with minimum of 2 years exp in handling Insulin / Diabetic Brand as Product Manager.