Product Manager - Home/Hygiene Segment

1. Define the product strategy, brand strategy and brand roadmap

2. Deliver MRDs and PRDs with prioritized features and corresponding justification

3. Work with external third parties to assess partnerships and licensing opportunities

4. Cross functional working for product development and promotions

5. Knowledge of trade marketing and how to push brands and product in various channels thru that.

6. Preparing and managing Marketing Calendar for the brand along with budget management

7. Knowledge of pricing techniques and structure

8. Work with external third parties to assess partnerships and licensing opportunities

9. Run pilot programs with early-stage products and samples and develop and monitor GTMs for product launches

10. Keep track of competition on regular basis

11. Must take complete ownership of the products with respect to driving sales thru various channels thru business heads.

12. Carrying out Market Research for consumer insights, future trends and product feedbacks

13. Develop Strategies, brief creative and media agencies for marketing campaigns, monitor campaigns across print, television, digital and outdoor to build the credibility of brands and products and generate revenue.

14. Supervising advertising, product design and other forms of marketing to maintain consistency in branding

15. Must manage photo shoots, artwork development thru a team of designers

16. Plan and Monitor various merchandising activities for the brand and products including participation in events