Product Manager - Healthcare Tech Firm - IIM/ISB/FMS/MDI

Product Manager-Healthcare Tech Firm-Only form TIER 1 campus

Our client is a medically endorsed lifestyle brand that offers a range of ergonomically designed products that cater to our daily spine needs. Each product is designed to maintain optimal spine alignment during various day-to-day activities, which in turn prevents more serious spine issues from developing due to extended periods of bad posture. Launching a new range of products in India followed by the global market in 6 months, The company aims to target the Billion-dollar market with a unique offering meeting style and clinically sound products. All of this enables tremendous experience, global exposure, and wealth generation in a short time for a dynamic, out-of-the-box thinker.

Responsibilities:

- Manage and develop P&L and drive market growth

- Maintain brand image through the implementation of marketing initiatives

- Define and manage the brand communication strategy using a variety of media

- Own the development and messaging of the brand narrative

- Create, execute, and manage marketing programs and campaigns

- Make decisions about the cost of branding and analyzing trends in customer spending

- Manage & develop a team to achieve key metrics

- Establish performance specifications, cost and price parameters, market applications, and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets, and competitors activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Product Development Knowledge, Market Positioning Strategy and Roadmap, Digital/Performance Marketing knowledge, Business Acumen

Requirements:

- MBA degree in Marketing, Business, or related field from Tier 1 Institutes

- 3-5 years of experience in brand management, brand marketing, category management or marketing management

- Proven ability to work cross-functionally

- Experience managing a brand across multiple markets

Stability: Min 2 years in one organization

- Creative thinker and problem solver

- Strong communication skills

- Strategic thinker able to identify long-term opportunities and trends

Anamika
Hiring Specialist