Posted By
Posted in
Sales & Marketing
Job Code
698994
Brand Manager - NPD - Foods
- End to end responsibility of assigned category / Product Portfolio
- Renovation/ Rejuvenation of Projects
- Conduct regular market insights to understand the customer needs, identify gaps, opportunities and feed into the Innovation funnel
- Category Insights, Idea generation and converting them into NPD roadmaps
- End to end responsibility for NPD projects - Product, packaging development, pricing and preparing business cases
- Conduct market assessments & Feasibility Studies for new projects
- Develop Product briefs with Research & Development teams and cross function teams
- Responsible for Market Validations of NPD projects
- Responsible for monitoring competitive environment and evaluating product quality
- Conduct Competitive Analysis on Quarterly basis and take action
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Posted By
Posted in
Sales & Marketing
Job Code
698994