Product Manager - FMCG

Designation- Product Manager

No of Position:-1

Reporting to:- DGM- Marketing

Location- Gurgaon Corporate Office

Education- MBA/PGDM-Marketing

Work Experience:- 4-8 Years- experience into Marketing/Branding

Industry Preference- FMCG (Food/Non Food)

CTC: - Depend on Current CTC

Role Description:

1. Conceptualize & develop effective marketing programs (both ATL and BTL) in order to achieve brand objectives for a Brand portfolio.

2. Developing and implementing Annual Brand plans, and Strategy Plans.

3. Integrate Marketing Plans with Sales Volume KPIs- monitor and analyse sales figures

4. Closely work with cross functional teams internally.

5. Interact with advertising, media planning, design and PR agencies on all communication requirements

6. Identify research needs, brief MR agencies and implement actions based on findings.

7. Work closely with Trade Marketing teams to align and deliver on brand objectives

8. Spearhead new thinking and Innovations in the marketing function

9. Take responsibility for brand alliance, tie - ups, promotions, line extensions, etc with agreed objectives

10. Conceptualize and implement consumer offers, trade offers etc in line with brand objective

11. Brand performance analysis & tracking in relation to competing brands

Key Result Area:

Qualitative:

Strategic:

- To help achieve marketing vision of creating strong, profitable brands with alignment to consumer needs that builds sales, long term consumer loyalty and equity of the brands

Profitable growth focus: High focus on profits

Customer Focus: Uses Consumer Insights to drive Marketing plans

Key Competencies:

- Strategic thinking with ability to plan and assess long term business goals.

- Team player.

- Creative, with great presentation skills

- Proactive, self- starter. Strong in marketing operations