Product Manager - FMCG

- Understand changing market and consumer dynamics and translate into actionable strategies to meet category and brand targets.

- Implement the annual category marketing plan and will be responsible for the coordination with other areas of the company and its successful execution.

- Lead innovation development projects to implement in the country, from idea and concept generation to launch and KPI follow-up. Link with R&D, Manufacturing plants, Operations, Finance, Procurement, Logistics and Sales.

- Development of ATL and BTL campaigns, from briefing to execution (TV, PR, social media, digital campaigns, and loyalty platforms).

- Effectively use digital medium to drive salience for brand, engagement rate with consumers.

- Management of the relationship with advertising, digital, PR, brand strategy and design agencies.

- Regular sell in and sell out diagnosis, consumer data tracking (digital and research data) to identify potential opportunities, map competition and define an action plan.

- Management and follow up the category and brand marketing pull budget in the country.

- Develop and lead GTM plans for all launches/campaigns in the market across India.

- Management and follow up the category and brand marketing pull budget.