Product Manager - FMCG

Position reporting to Category Head

Key Responsibilities

Key Focus Areas of Work

- Drive the overall achievement of targets & profitability of the individual brands

- Support the brand management activities of various brands across multiple categories as per the list of brands (A responsibility matrix for brand managers and respective brands exists)

- Gather inputs from sales teams towards planning for ATL / BTL inputs.

- Oversee the overall marketing activities (market research, brand management, budgeting, ATL implementation) for the respective brands

- Interact with Sales and R&D for understanding the consumer needs, existing brand improvement, new brand development activities

- Analyze the performance of various brands / sub categories/ SKUs and provide necessary inputs w.r.t costs, budgets, market information to support the overall brand management at category /organizational level.

- Manage PR and Media firms : Entering & Renewing contract, negotiating the contracts

Job Requirements:

Qualifications - MBA

Experience 10 years (Specifically in Consumer / FMCG - Foods sector)