Product Manager - Exchange Business

Job Purpose Statement

Planning and execution of strategies for development of exchange business & pre-owned 2W business across India. Develop tech-based solutions to enable the achievement business goals aligned to the overall organization strategy.

Key Responsibilities:

"Be the Future of Mobility" vision alignment -

To design and develop a "Pre Owned TWs Business Model" which meets the Customers expectation. Evaluate the existing business model and develop and identify solutions to increase the digital touchpoints in overall customer journey

Brand Visibility (network penetration) - To define the market selection criteria, strategize expansion roadmap, drive channel appointment and its activation for increasing touchpoints.

- Digitization of channel appointment process

- Build Performance Management System Outlets

- Build Brand Awareness

Leveraging Technological Solution (Be a differentiator)

- Define strategies to digitally transform the exchange business by seeding the usage of technology platforms to offer an organized exchange solution to the customers.

- Enhancements in Existing Apps

- Enhancements in DIY- Bike Resale Calculator website

- Consumer Targeting Campaigns

"Grow the Core"

- Develop a platform for lead generation from the pre-owned 2W intenders and target them for growing our Core Segments

- Build an online Marketplace for used 2Ws

- Establish Lead to retail funnel and drive its efficiency

"Quality Assessment & Price Discovery Validated Systems and Processes for Pre-owned 2W Business"-

Analyse product performance (Apps, Pricing Algorithm, Website & Portal) in the market, transform feedbacks into innovative solutions ,cross validate and finalise Resale Price Grid

- Feedback Collection from End Users

- Maintenance of Existing Products

- Refinement of Pricing Algorithm