Job Description:
- Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product as per annual targets. This involves printed and electronic promotional material, product training, and relevant clinical papers.
- Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.
- Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research and Regulatory to address any issues that may arise.
- Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
- Design market research projects to assess customer attitudes to the current product range and new product introductions. Either conduct this research with in-house staff or manage an outside agency i.e. initial identification of suitable partner, definition of responsibilities, communication plan, divisions of responsibility, milestones, contract with company, review transcripts and reports, and recommend action plans from the research.
- Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
- Responsible for preparing product forecast, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production ensure supply timelines.
- Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.
Key Skills: Age: 27-32 Years
Preferred Industries:
White goods :
- Air conditioners, Refrigerators, Washing Machines, Sewing Machines, Watches and clocks, Cleaning equipment, Other domestic appliances.
Brown Goods :
- Microwave Ovens, Cooking Range, Chimneys, Mixers, Grinders, Electronic fans, Irons.
Consumer Electronics :
- TVs, Audio and video systems, Electronic accessories, PCs, Mobile phones, Digital cameras, Camcorders.
- Apart From the above, Product Managers from Furniture Industry are also preferred.
Mandatory Skills : Product Development, Product Pricing, Product Positioning.
Qualification : Post Graduate Degree in Marketing Management
Experience :
- 7-8 years experience in Marketing
- 3-4 Years as a Product Manager in Consumer Durables (Electronics/Furniture)
Skills :
- Experience in designing, implementing and evaluating simultaneous complex and interconnected Marketing & Distribution strategies
- Experience managing a sales & distribution support to Sales Branched pan India
- Proven track record of successful New Product Development
Contact No.: 7275500404
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