- As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from increasing the profitability of existing products to developing new products for the company.
- You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects.
- You must possess a unique blend of business and technical savvy,a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.
- You must be able to communicate with all areas of the company. You will work with an engineering counterpart to define product release requirements.
- You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer.
- You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers. A product manager's key role is strategic, not tactical.
Key Responsibilities :
- Managing the entire product line life cycle from strategic planning to tactical activities
- Will be responsible for e-Freight Suite Product Strategy and Road-map
- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
- Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
- Analyzing potential partner relationships for the product.
- Assesses market competition by comparing the company's product to competitors' products.
- Provides source data for product line communications by defining product marketing communication objectives.
- Obtains product market share by working with sales director to develop product sales strategies.
- Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses; answering questions and requests.
- Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and manufacturing.
- Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
- Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
Product Manager Skills :
- Product Management, People Management, Understanding the Customer, Product Development, Requirements Analysis, Pricing, Planning, Competitive Analysis, Sales Planning, Inventory Control, Financial Planning and Strategy
Basic Qualifications :
- 10+ years of product experience, preferably with web / service-based business experience
- 3+ years of product management experience
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