Product Manager - Digital Gold

- Work with the Internal team and Manage all the aspects of product lifecycle, including strategy, conceptualization, user research, feature requirements, user interface, prototyping, underwriting, rollout and enhancements

- Work closely with the design and engineering team for product deployment, marketing and business teams to drive product adoption

- Undertake Customer Immersions & Journey Mapping across offline & online touchpoints to create best-in-class buying process, driving engagement via statistics and insights

- Ensure discoverability of website to aid SEO growth & Optimize for higher conversions

- Maintain constant external links to ensure strategy implementation remains relevant to drive the growth strategy

- Use marketing automation tools to meaningfully engage with the customer across the policy lifecycle, with persuasive intercepts

- Build capabilities to ensure the brand stays 'relevant' - chatbots, whatsapp, voice, speech to text, live chat, vernacular etc

- Disciplined experimentation with new models & platforms for higher business benefits