Product Manager - Digital Channel - Bank

Company: A leading private sector bank

Location: Mumbai

Role: Product Manager- Digital Channel

Responsibilities

- The primary role is to design and develop digital products and market it to the customers through either Internet banking or through I-mobile application. Leverage the existing traffic on digital channels to generate X-sell revenue.

- Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition.

- Consolidate information into cohesive and insightful analytical reports for use in decision-making. Identify opportunities for improving business processes through detailed and thorough root cause analysis. Driving new opportunities based on customer and business data.

- Learn, understand customer's behavior, needs, insights, and opportunities related to better management of personal finances of the customer.

Profile and Skill Sets:

- An ideal candidate will be a self-starter who is passionate about discovering and solving complicated problems, learning complex systems, working with numbers, and organising and communicating data, reports and Insights.

- Understands P&L and levers of profitability and hence constantly aim for driving efficiency and profitable consumer acquisition across all marketing channels and initiatives.

- Displays structured problem solving, application of the right tools & techniques to solve open-ended problems, Creates productized analytics solutions or frameworks independently.

- Is Detail-oriented and organized, capable of handling multiple projects at once, and capable of dealing with ambiguity and rapidly-changing priorities. Possess very strong analytics skills - ability to start from unclear problem, identify and access relevant data sources, breakdown or combine data to make detailed analysis, arrive at trends/insights and draw conclusion relevant to unclear problem