Product Manager - Digital Business

Digital Business Product Manager

ASSIGNMENT BRIEF:

Key Responsibilities:

Product Strategy and Roadmap:

- Develop and execute the product strategy for the website, aligning with business goals and customer needs.

- Define the product roadmap, outlining key features, enhancements, and optimizations based on market trends, user feedback, and competitive analysis.

User Experience and Design:

- Collaborate with UX/UI designers to create intuitive, engaging, and user-friendly interfaces for investors and distributors.

- Conduct user research, usability testing, and gather feedback to iterate on website designs and Functionalities.

Feature Development and Implementation:

- Work on the end-to-end product development process, from concept to launch, ensuring timely delivery and quality execution.

- Work closely with Developer teams to prioritize features, define requirements, and oversee development sprints.

- Defining user stories/BRDs, acting as a bridge between the business teams & product team; Act as primary liaison between multiple teams to achieve the product vision keeping customer centricity alive.

Analytics and Optimization:

- Utilize data-driven insights to monitor website performance, user behavior, and conversion rates.

- Implement A/B testing, analytics tools, and other measurement techniques to optimize the website for key metrics such as engagement, retention, and acquisition.

Stakeholder Management:

- Collaborate with internal stakeholders, including marketing, sales, operations, and compliance teams, to ensure alignment and support for product initiatives.

- Act as the primary point of contact for external partners, vendors, and agencies involved in website development and maintenance.

Regulatory Compliance:

- Ensure compliance with regulatory requirements, in all aspects of website development and operations.

Requirements:

- Bachelor's/Master's degree, preferably in tech discipline

- 4-6 years of professional experience in managing customer centric products

- Must have knowledge of Google suite GTM & GA4 (Mandatory), Big Query, Google cloud (Any Good knowledge of PM tools like, Microsoft Project, Jira, Backlog, PMO tools etc (Any 1 - MUST)

- Understanding of BFSI / Mutual Fund space

- Ability to ideate, conceptualize, manage & prioritize the tasks

- Communicate effectively with internal & cross-functional teams

- Excellent presentation, written & verbal skills