The delivery of sales and organization objectives through effective leadership and management of the marketing team and effective working relationships with relevant internal functions.
- To ensure resources are used in an optimal manner and the marketing team does not exceed agreed expenditure budgets.
- To determine in conjunction with relevant personnel the appropriate portfolio mix/focus based on optimal resource allocation, internal capability, market fit, competitive dynamics and corporate expectations.
Through the marketing team to devise and implement product strategies that will achieve optimal long-term performance across the portfolio in terms of market share and product performance
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