Product Manager - D2C/eCommerce/Healthcare

Proactive For Her is looking for a motivated product manager to lead and grow new products and services within the women's healthcare segment. The Product Manager will own the product roadmap and support the VP Product & Business in driving revenue growth through new product lines.

NOTE Business analysts, Programme managers, aspiring to be a Product Manager are welcomed to apply.

Roles and responsibility:

As a Product Manager, you will own the end-to-end process of product launch and growth including:

Product management and growth:

- Develop detailed requirements and prototypes based on product/service strategy

- Create buy-in for the product vision both internally and with key external partners

- Scope and prioritize activities based on business and customer impact

- Develop product pricing, margins, and positioning strategies for both offline and online sales

- Translate high-level business requirements into detailed BRDs, PRDs, and user flows.

- Identify external vendors for service/product development, manufacturing, distribution, delivery, and warehousing

- Work with external vendors and partners to successfully develop products

- Set-up processes for quality control and management of different parts of the product development pipeline

- Work with the tech team to build and test seamless customer journeys for each of the products

- Drive product launches working with other relevant teams

- Partner with different distribution channels to make the product accessible and develop new go-to-market channels

- Work with the marketing and social media team to generate content and communicate product messaging and promise, including launching ads, developing reels, and getting customer testimonials

- Train the inside sales team to increase conversion for products through different mediums

- Analytics and measurement

- Identify and track key outcome and output metrics for products

- Gain a deep understanding of customer experiences, and preferences through in-depth interviews to understand product needs, validate product prototypes, and get feedback post launch

- Take a data-driven approach to increasing customer acquisition and retention

Requirements and skills :

- Bachelor's / Master's degree in any field

- 1- 4 years of experience in a Product Manager role, preferably in D2C/ ecommerce is a plus

- Prior experience in healthcare or women focused companies is a plus

- Enthusiastic and Fast Learner in the technology space.

- Excellent understanding of, web design, customer flow and web analysis.

- Understanding of eCommerce tech - shopping cart, payment systems, API integrations, CRM infrastructure etc.

- Problem-solving and hustling attitude with great attention to detail

- Ability to work in a highly dynamic and fast-paced environment across crossfunctional teams; good at coordinating with different departments and managing timelines

- Exceptional English written and verbal communication - able to align crossfunctional teams and leadership.