Product Manager - Credit Cards - IIM/FMS/XLRI/TISS/MDI/ISB

Company: Bank

Position Name: Product Manager

Location: Mumbai

Department: Credit Cards

Responsibilities:

- Growing consumer spends on Credit Cards

- Create unique properties to drive customer loyalty and longevity and gain share of wallet

- Developing and rolling out focused campaigns around specific categories to targeted customer segments

- Develop campaigns with merchants during key seasons to build brand presence across markets

- Responsible for developing and executing ATL and BTL promotions to build spends growth

- Coordinate with the Creative and Design agencies for the implementation of the engagement programs.

- Resolving customer escalations pertaining to promotions and engagement campaigns

- Track and analyze the campaigns and publish the results of the effectiveness of the campaigns

- Analysis of consumer spends data to identify behavioral patterns and creating campaigns which help build spends on a particular pattern

- Coordination with support teams for maintenance of bank level brand guidelines and compliance matters

- Industry and Competition tracking to building stronger proposition for Bank's Credit Cards Customers

Requirements:

- MBA from Tier 1 institute with 1-7 years of experience. Experience in Credit Cards is a must

- Good communications skills & analytical skills