Product Manager - Consumer Durable

1. Business Planning & Budget Management

- Design & Set Annual Business Plan

- Formulate Product group budget in terms of units, revenue & product mix

- Budgetary Processes

- Manage & track budgetary processes and submission during the year with cross functional interaction and inputs

- Budget Management

- Managing Rebate and A&P budget and track the same on Monthly basis

2. Scheme formulation & Settlement

- Scheme Formulation

- Design & analyze incentive schemes for Dealers and In-store promoters

- Scheme Communication

- Scheme communication through PBMS System as per policy

- Scheme Settlement

- Handling deviation from the Branches in order to maintain a healthy channel hygiene and settling on monthly basis.

3. Product Sales Forecasting

Product Sales Forecasting:

- Formulate and devise product sales forecast using the Branch sales input and like modeling/ scenario planning techniques agreed with management.

PSI Submission:

- The input of the same is made into Planet as per guideline in order to provide visibility to management on the future sales plan

PSI Analysis:

- Use tools to measure forecast accuracy, model-mix contribution and EOL model planned errors and initiate methods to improve the forecast

4. Product Sales Forecasting

- Product Line Development & Pricing Approach

- New Line-Up Development

- Plan Product line development for the new line-up along with Factory which is done by taking into account competition strategy and Markect scenario.

- Sales Force Empowerment

- Educate local sales force on products and key positioning messages to generate interest and gain mind-share

5. Creating Sales Tools for Product Support

Product Positioning:

- Creating and delivering information through Product datasheets, Product presentations and Product Comparisons with Competition models

Product Communication:

- Design and construct web content, catalogues, product guides, product presentations and POS designs.

6. P&L Evaluation

P&L Submission Monthly Basis:

- Evaluate P&L of the category along-with submission on monthly basis.

P&L Evaluation:

- The assessment of the same helps in revealing to the Business owners areas to strategize to increase profits or diminish expenses

7. Opportunity Mapping

- Market Mapping

- Chart the market place to identify opportunity areas/ geography/ segments to penetrate with product offerings.

- Go-to-Market Strategies

- Develop and Deploy medium and long term GTM Strategies with offerings that derive incremental and profitable business through these geographies/ segments.