Product Manager - Construction Materials/Chemicals

A leading Constructions Materials company is looking for candidates with experience of 2-4 years in Product Management. Candidates must be from Construction Chemicals and Materials/ Paints industries only.

Product Launch :

Achieve the targeted numbers for the product one is responsible for:

- Attain the numbers for select set of products / new products / focus products by adequate support to the sales team.

- Track, measure and attain set goals on market share for both volume and revenue for the product.

- Refer to competitors' analysis to aid achievement of all the target numbers for the product.

Product Development:

- Perform periodic product and market reviews to identify gaps and areas of opportunity for the product.

- Liaison with R&D, Sales Head and Business Head to brainstorm new product variation ideas for the product.

- Follow up and coordinate product testing of new products/ranges in partnership with the R&D team.

- Execute the GTM plan for the new products for the product with pricing and schemes

Product Communication and Positioning:

- Implement on-ground promotion activities through BTL in partnership with creative agencies.

- Implementation of ATL and campaigns for successful product launches

- Establishing the core proposition of the products and establish communication

Trade Marketing activities:

- Refer market requirements to provide inputs for development of collaterals and POS elements to help promote the product.

- Coordinate with various marketing vendors and agencies to ensure smooth and timely execution of the collaterals.

Fulfill the demand of the product:

- Coordinate with the sales and supply chain teams to ensure adequate and regular supply of products across markets.