Product Manager/Brand Manager - Haircare/Haircolour

Opening with a leading FMCG Group od company for their office at Dubai

Role: Product Manager / Brand Manager - Haircare & Haircolour division

Roles & responsibilities:

- To prepare and execute marketing and brand building strategy and to attain given top line and bottom-line targets through development of requisite marketing mix.

- To perform Market research and analysis.

Responsibility Area:

- Target Achievement - To ensure achievement of top line and bottom-line targets through providing marketing planning, support and execution.

- Agency Management - To ensuring optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

- Market Research - To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

- Marketing Analysis - To do both primary and secondary sales analysis.

- To do Competition / consumer, Media and Profitability tracking.

- Development of Marketing and Brand Strategy - To formulate long term and short-term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

- Development of marketing mix elements - To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:

- Communication Strategy (including advertising)

- Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

- Media Planning

- Packaging

- Pricing Decisions

- Product Development