Product Manager/Brand Manager - FMCG

Our client is a leading FMCG company in the UAE region, looking to hire a Product Manager/Brand Manager

Key Role:

- To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.To perform Market research and analysis.

Responsibilities:

- To ensure achievement of top line and bottom line targets through providing marketing planning, support and execution.

- To ensure optimal utilization of resources of Market research agencies, Advertising agencies, Media Agencies.

- To identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research.

- To do both primary and secondary sales analysis.

- To do Competition / consumer, Media and Profitability tracking.

- Development of Marketing and Brand Strategy

- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.

- Development of marketing mix elements

- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include: Communication Strategy (including advertising) Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives)

- Media Planning

- Packaging

- Pricing Decisions

- Product Development

Education: MBA - Essential from a Premier institute.

- University Degree

Experience: 5-8 Years of FMCG Product Management Experience

Location: Dubai, UAE