Product Manager - BFS

Key Responsibilities - 

- Determines customers' needs and desires by specifying the research needed to obtain market information. 

- Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements; appraising new product ideas 

 - Assesses market competition by comparing the company's product to competitors' products. 

- Provides source data for product line communications by defining product marketing communication objectives. 

- Assesses product market data by calling on customers with field salespeople and evaluating sales call results. 

- Provides information for management by preparing short-term and long term product sales forecasts and special reports and analyses; 

- Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; 

- Introduces and markets new products by developing time-integrated plans 

- Maintains product management staff job results by counseling and disciplining employees at branches; planning, monitoring, and appraising job results.