Product Manager - B2B App

Our client helps in digitising the supply chain of natural fibers through their App. Their focus is on building an ecosystem for everything that is silk. This system includes sericulture farmers, weavers, mills, retailers, businesses etc. Their major advantages are IoT led advisory services, fair market price guarantee, hyperlocal sourcing hubs etc.

Headquartered in Bangalore, this sericulture-based startup was founded by NIFT gold-medalist with years of cross domain experience and also co-founded by an IIT-Delhi graduate and also co-founded by a full stack technology architect with years of technology related work experience.

They are funded by tier 1 investors and are reportedly raising the next round at a valuation of $700 Mn.

As a Product Manager B2B, you will be responsible for conducting primary research in the field to document key customer problems, and translating them into product offerings.

What you will do:

- Collaborating with Business and identifying which metrics to focus on, in order to achieve strategic goals

- Studying similar products, and keeping a track on the new innovations

- Designing and tracking strategies and experiments to improve the key metrics

- Designing and implementing experiments to quantify customer behaviour and preferences in order to improve retention

- Guiding the UX team to piece together wireframes and flows which are in line with the customer - understanding

- Conducting User Tests on all major features before rolling them out

- Building a deeper analytical system to inform all the strategies and experiments

- Staying on top of all the growth metrics

- Implementing a feedback loop in order to further improve the product features

- Planning and prioritising the key features

- Coordinating with Engineering to ensure that planned features are delivered according to the specs, and in time

- Ensuring that internal users get enough training and support to ensure high adherence of new features - needed for Operations

- Creating and delivering product help sections and videos for both internal and external users

Desired Candidate Profile

What you need to have:

- Experience as a PM with a B2B product (preferably serving over 10K+ customers)

- Knowledge of product analytics and related blogs

- Prior experience with any product based or startup company

- Strong communication skills