Product Manager - Ayurvedic Healthcare Startup

Are you a self-motivated leader with innovative thinking and hands-on in the digital domain, have strong communication and marketing skills, then this role is for you.

Backed by one of the oldest and most famous Ayurvedic Indian brand, our client is a fast-growing Ayurvedic products company, and provides high quality ayurvedic products for the new-age consumers. Founded in 2016, they currently have shelf presence in over 150 retail outlets, sell through multiple e-commerce portals and export to international markets as well.

Their focus is on Ayurvedic Nutrition products like plant protein powders, A2 ghee, juices, herbal teas, flavoured honeys and more. They have been successfully doubling sales every quarter, and enjoy the trust of their investors as well as consumers. Their mission is to provide revitalising solutions to their customers, that are non-synthetic, fresh from the source, and extremely hygienically picked and packed.

As the Product Manager, you will be evaluating and improving a customers journey on the company's website

What you will do :

- Liaising with developers on a day-to-day basis to provide specifications, test and roll out new features on the website

- Constantly optimizing the e-commerce funnel on the company's website, with a view to increase conversions and ROI

- Sharp analysis and improvement of website UX

- Using marketing automation tools on the company's website with the intent to engage users and increase conversions / AOV

- Liaising with campaign managers regularly to align on business priorities and supporting campaigns performance

- Identifying new trends and insights, and optimizing customer journeys on the website based on the insights.

- Brainstorming new and creative growth strategies for the website.

- Evaluating emerging technologies.

- Providing thought leadership and perspective for adoption where appropriate.

Candidate Profile :

What you need to have :

- Prior experience in website management, digital marketing or product management for a consumer start-up will be a plus.

- Should have managed website and UX optimization for consumer start-ups.

- Have experience is doing end-to-end product management as part of a web development team

Experience : 2 to 4 years