Product Manager - Agri/FMCG

Job Responsibilities:

1. Responsible to help conceptualise and execute the 24Mantra brands' marketing strategy.

- Monitor, analyse, and evaluate market trends, consumer / customer behaviour, and competitor activity to identify new opportunities for the brand.

- Monitor, analyse, and evaluate brand performance and customer and consumer feedback to ensure that the marketing mix is aligned to meet changing customer / consumer needs.

- Liaise with other areas of the organisation (R&D, manufacturing).

- Understand market research need for the brands and execute a market research road map. Ensure market research done is utilized meaningfully to achieve business objectives.

- Help develop and lead execution of the brand plans (including communication development) to deliver the business objectives (namely sales, market share, profitability, and brand health) of the brand.

- Work closely with the sales team to initiate, plan and oversee implementation of local initiatives to drive volume growth.

- Monitor and influence demand forecasting; monitor sales and other brand metrics and adapt plans as required.

2. Help develop and execute a healthy new product pipeline. This would include following the "stage and gate" process to launch new products as per plans.

- Effectively manage external interfaces (advertising agencies, media agencies, PR agencies and market research agencies), internal interfaces (R&D, manufacturing, SCM, market research, sales) and cross functional teams to deliver on brand objectives

- Monitor and recommend action for brand profitability.

- Ensure that the marketing support budgets are effectively utilized and appropriately accounted for the relevant group of brands.