Product Manager - Advertising Firm

Brief about the position - This position will be responsible for managing the roadmap, overseeing development & delivering on the product promise of our location marketing stack - Spotlight. The role is a cross functional management role working closely with engineering, delivery and business teams. As a product manager, the role will be responsible for the creation & management modules of the product. Creation modules includes setting up of hyper local campaigns on Google Ads Platform and management modules include building auto-bidding and optimization rules for efficiently running of campaigns.

Candidate Requirements:

1. Minimum education qualification - Bachelor's Degree in Engineering from a reputable institute.

2. Post Graduate Degree in Management will be an advantage.

3. Total Work Experience of 7-10 Years majority of which should be spent in a product management / development role. Stint in Engineering / software development background is a must.

4. Preferably, the above experience should be inclusive of 3+ years work experience in a Marketing SaaS company.

5. Excellent analytical, quantitative & problem-solving skills. The candidate should possess the ability to use information/data and various metrics to develop an informed and factual business case.

6. Understanding of AdTech / Martech landscape & operational understanding of Google Advertising platform.

7. Excellent written & oral communication skills. The position is a managerial position and communication must be effective across various functions the role is supposed to align and work in tandem.

8. Extremely passionate about marketing automation space.

Roles & Responsibilities:

1. As a Product Manager, the position will be responsible to deliver on the product roadmap, product innovations & ultimately the performance of the product for clients marketing requirements.

2. Work closely with business analysts & delivery heads to get insights of campaign management converting them into feasible product features for improving client's performance.

3. Work closely with Engineering team to align them on the product vision, features & delivery of the product roadmap.

4. Participating in client meetings as a Product Expert on regular basis, take feedback and translate learnings into product enhancements.

Key Performance Indicators ( KPI's )

1) Booking to Delivered Advertising Expenditure Ratio.

2) Product performance

a) Clients KPI achievement against standard industry benchmarks.

b) Client Retention Rate.

3) Client NPS / Feedback - Quarterly Feedback from Clients & Delivery Team on product performance.

4) Partner Level KPI Achievement on Google's API usage.

Preferred Industry / Companies to hire from

a. Top Marketing Automation SaaS companies.

b. Leading Martech / Adtech companies.