Product Head - NRI Business

Product Head - NRI Business

Roles & Responsibilities:

- Own the overall product and strategy for achieving NRI Business growth numbers

- Lead and manage the Product and Strategy team to deliver on business objectivess Acquisition and Activation

- Design, build and continuous improvement of best-in-class DIY onboarding journey (only bank to do so)

- Developing the best in class product features and value proposition for the Non-resident Indian customer

- Continuous assessment of acquisition funnel, identifying and prioritizing initiatives by business impact and execute the end-to-end product strategy from inception

- Collaborate with Channel, digital, Engineering, Applications and other stakeholders to build and run acquisition journeys that deliver business objectives

- Lead conversion rate optimization on the acquisition journeys to increase customer acquisition

- Work with different bank functional teams (Eg. CorpSA, Education Loan, CA) to acquire NRI customers from their base

- Design and optimize the account opening flow and processes at bank to improve TAT and first-time-right ratio

- Define and build activation journeys and metrics, track meticulously and continuously improve to drive activation and cross-sell

- Champion the adoption of high quality market intelligence and data analytics to promote product, solution and sales effectiveness in line with the banks growth/profitability objectives Portfolio Management

- Consistently analyze the non-resident customer portfolio and derive insights on its health and performance across channels, segments, geographies, etc

- Develop and execute strategies for portfolio growth by closely collaborating with Channel, Field, Operations, Digital, Engineering and other stakeholders

- Assess trends and customer behavior using analytics to identify, analyze and implement new innovations

- Build products and process for delivering a world-class experience to NRI customers

- Ensure high service availability and turnaround times for all portfolio related processes and systems

- Empower channel and field teams with intelligence and tools to enhance their portfolio management capabilities Core Product and Compliance

- Own the NR product offering and define its value proposition and GTM

- Disrupt the thinking on NR value proposition by conducting ethnographic research on target base and building truly differentiated offering

- Act as a NR product expert for the Bank and it's Leadership

- Ensure adherence to all internal and regulatory requirements and reporting