Product Head - Loyalty - Bank

- The role will be responsible in formulating the strategy for enhancing overall customer engagement through the use of bank wide rewards and loyalty program.

- Understanding customer expectations, developing customer loyalty programs and plans accordingly and creating a quality customer experience.

- Develop and implement strategies that helps in growth of transactions/ engagement with the existing customer base

- Build and manage customer experience campaigns across business verticals

- Manage the process, regulatory compliance and audit for the loyalty function.

- Develop executive summaries and recommendations of direct marketing program for better customer experience initiatives

- Lead customer engagement through cross sell campaigns

- Encourage team to develop and maintain partnerships with different stakeholders along with guiding team for better customer relationship

Desired Skill Sets:

- Understanding of loyalty domain with 12-18 years of experience in managing Loyalty portfolio.

- Broad knowledge of business banking products

- In depth knowledge in a different mode of advertisements and promotions

- Set clear goals for the strategy and ensures its correct and timely execution

- Does Long term coaching of developing people and anticipates, plans to all types of team dynamics

- Lead the customer loyalty points, rewards and promotional campaigns

- Deals firmly and promptly with different partners and strategies promotions and advertisement for customer experience programs