Posted By
Posted in
Sales & Marketing
Job Code
1123145
JOB DESCRIPTION:-
Position / Grade: Product Head - Home Solutions
Designation: Assistant Vice President
Department, Function: Product Management
Location: Mumbai
Reports To (Position): CPMO
This individual will be responsible for building consumer preference and establishing category leadership for the brand by developing innovative products. Based on deep understanding of market gaps & consumer need states and effective Go-to-market strategies this role will drive the organisation towards achieving its vision of helping each household of India.
The ideal candidate will be a top performer and leader, a skilled problem solver, high energy yet outcome focused, super excited about creating a new category, naturally entrepreneurial and possessing a high degree of comfort with fast-pace and an ever-evolving space.
Key Responsibilities
(That are significant in achieving the objectives of the job)
- Consumer Understanding: Develop deep understanding of Consumer and Market need gaps to develop new products & value propositions
- Category Growth: Develop the category marketing strategy and product roadmap to grow the category revenue
- NPD & GTM: Ensure consistent execution of product lifecycle processes from concept to launch (GTM), working closely with sales, design and engineering teams
- Drive P&L: Own and drive the category P&L
- Increase Market Share: Enhance existing product offerings and customer experience to increase market share
- Influence User Journey: Work closely with tech team to develop/improve the user journey experience
- Improve Customer Experience: Work with teams like Customer Service, Operations etc. to improve our customer retention, identify avenues for cross-selling/up-selling at a product level and improving unit economics
- Work closely with business development / sales to meet category revenue targets
Experience Required
(Minimum relevant or equivalent industry experience required Please also state what might be desirous / advantageous)
- 5 to 7 years of proven experience in B2C Category Marketing /Product Management/NPD role.
- Experience of building/disproportionately growing new categories in consumer space will be a big plus
Academia (The minimum / critical qualifications you deem necessary for this profile.)
- MBA from a reputed institute
Functional Skills
- Consumer research & Insighting
- New Product Development (NPD / NPI)
- Innovation
- Go-to-market Strategy & execution
- Value proposition design
- P&L management
- User journey design for a digital journey
Skills, Abilities, and Competencies
(Required to successfully perform this job)
- Exceptional consumer focus
- Excellent interpersonal skills
- Capable of working independently with loads of self-drive.
- Attention to detail
- Ability to cope with competing demands and multitasking
- Process Orientation
- Problem-solving abilities and negotiation skills
- Growth mindset
- Strong collaborator across levels
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Posted By
Posted in
Sales & Marketing
Job Code
1123145