Posted By
Posted in
Sales & Marketing
Job Code
1262826
- Responsible for supporting Product Head (Men footwear)
- Short and medium-term objectives for the Classics Footwear category.
- Implement Global Concepts-to-Consumer strategies in a most relevant way working closely with the buyers & channel stake holders, considering different consumer needs and distribution channels.
- Responsible for building a product range for the dedicated Category that fulfils the needs of the Channels and Customers, which is competitive in terms of completeness, structure, price and margin.
Key Responsibilities Functional:
- Deliver powerful, compelling, commercial, viable range/concept selection for Classics FTW to support the overall brand strategy, purpose & direction for each Channel, through the respective buying leads (including Category assortment packages across channels, as well as Key Account SMUs) within the category framework, balancing both Brand and commercial considerations, and supporting the overall business strategy.
- Support the creation and completion of a 3-5-year category plan for respective BU, based on overall SBP and balanced with the needs of the horizontal Brand.
- Responsible for all channel inputs to Global (consolidated from all the channels) to include clear and substantive Market Seasonal/Commercial Input (future trends and incremental business opportunities) and also input on key concepts and category activation plans.
- Category Franchise lifecycle management. Complete understanding of (Hype+LTD drops) WRT competition.
- Responsible for maintaining and delivering regular analytics on the sell-in, sell-out, margin, article productivity ensuring they meet the financial expectations set out in the short and mid-term goals across all channels.
- Responsible and accountable for category net sales, margins, pricing, range architecture for Classics Footwear.
- Provide guidance and align net sales, margins, pricing, range architecture with each Channel
- Establish a high-performance culture and drive employee engagement, leading by example.
- Identify and develop high-potential talents, to fuel the team's succession plan.
- Creating and managing a hype Calendar to drive brand heat. Responsible to drive end to end operations.
Merchandise grid management for all product categories
- Conduct trend analysis from the available sales data
- Obtain feedback of past performance of offerings from key channel partners
- Running costing sheets to maintain budgeted GP / CBA and provide inputs to finalize MRPs accordingly.
- Manage product price and maintain PC to MRP ratio as per the budgets.
- Indenting / quantity finalization at SKU level for all product categories
- Develop a merchandise grid for the season
- Provide the brand brief to Design studio for the season
Key Responsibilities Managerial:
- COLLABORATION: Build Productive Relationships
- CONFIDENCE: Set High Expectations
- CREATIVITY: Turn Ideas into Action
KPIs:
- Direct Category Contribution vs Plan
- Category Range Efficiency, SKU targets, Pricing targets
- Net Sales, Category growth, Key Franchise growth/share of NS and PCMRP
- Hype drop calendar; E2E execution; Sell-out
- Brand Health KPIS (Post purchase Mission Happiness)
Key Relationships:
- Internal stake holder: Buying & Merchandising team + Sales team + E-comm team + VM team + Sourcing Team
- External: Partners + Fashion Influencer & Specialists key account managers.
- Global Team
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Posted By
Posted in
Sales & Marketing
Job Code
1262826